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2012 August

04 Aug

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Letting the Cloud Watch Over the Farm – Farm Software Tries to Make Its Mark

August 4, 2012 | By |

THE world doesn’t necessarily need the gazillion-and-one games that seem available on smartphones. But it could use more apps and services that address the needs of business people with specialized needs. Like farmers.

FarmLogs, a start-up based in Ann Arbor, Mich., is a one of a few new companies that are making a pitch to farmers. It offers a cloud-based software service — no software is downloaded; only a Web browser is needed — that embodies the latest technology. But in reaching its intended customers, the company must often rely on an old-fashioned medium: in-person selling.

Read more on The New York Times