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2015 October

28 Oct

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Ambiq Micro’s low power MCU enables added functionality in Misfit’s next-generation wearable

October 28, 2015 | By |

Ambiq Micro, the leader in ultra-low power solutions, today announced Misfit, Inc. has selected the Apollo microcontroller (MCU) as the ‘brain’ in the Misfit Shine 2 Fitness and Sleep Monitor.

Announced just last week, the next-generation Misfit Shine 2 provides new features, functions and capabilities without sacrificing its market leading 6-months of battery life.  Shine 2 tracks activity and sleep more accurately with a 3-axis accelerometer and newly added 3-axis magnetometer, displays progress and tells time in a halo of rainbow-colored lights, and gets users motivated with Misfit Move, a feature that encourages users to be active with a vibrational nudge.

“Shine 2 would not be what it is without this processor,” said Steve Diamond, VP of Hardware Engineering at Misfit. “It allowed us to focus less on power optimization and more building a next-generation product with the same great battery life.”

Read more on ambiqmicro.com

20 Oct

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Misfit Debuts The Shine 2, A Bigger, More Powerful Version Enabled by Ambiq Apollo MCU

October 20, 2015 | By |

Over two years ago, Misfit launched an activity monitor called “Shine,” which was among the first breakout successes in the wearable space, offering an attractive alternative to competitors’ then more plastic-looking fitness trackers. In the years since, the company has expanded its product line to include a range of connected devices, including also sleep monitors and connected lightbulbs. Today, Misfit is announcing its newest device, an updated, more powerful version of its flagship wearable, the Shine 2.

Read more on TechCrunch

13 Oct

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Sportsman Tracker’s Mobile App Helps Hunters Find Their Prey

October 13, 2015 | By |

It’s fall, and to a segment of Michigan’s population, that means one thing: The start of hunting season. A Grand Rapids, MI-based hunting-tech startup, Sportsman Tracker, unveiled a new mobile app late last month at San Francisco’s TechCrunch Disrupt conference in anticipation of the season, and company CEO Jeff Courter says the app’s algorithm is “the most accurate and advanced prediction formula available.”

Read more on Xconomy