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28 Oct


Ambiq Micro’s low power MCU enables added functionality in Misfit’s next-generation wearable

October 28, 2015 | By |

Ambiq Micro, the leader in ultra-low power solutions, today announced Misfit, Inc. has selected the Apollo microcontroller (MCU) as the ‘brain’ in the Misfit Shine 2 Fitness and Sleep Monitor.

Announced just last week, the next-generation Misfit Shine 2 provides new features, functions and capabilities without sacrificing its market leading 6-months of battery life.  Shine 2 tracks activity and sleep more accurately with a 3-axis accelerometer and newly added 3-axis magnetometer, displays progress and tells time in a halo of rainbow-colored lights, and gets users motivated with Misfit Move, a feature that encourages users to be active with a vibrational nudge.

“Shine 2 would not be what it is without this processor,” said Steve Diamond, VP of Hardware Engineering at Misfit. “It allowed us to focus less on power optimization and more building a next-generation product with the same great battery life.”


20 Oct


Misfit Debuts The Shine 2, A Bigger, More Powerful Version Enabled by Ambiq Apollo MCU

October 20, 2015 | By |

Over two years ago, Misfit launched an activity monitor called “Shine,” which was among the first breakout successes in the wearable space, offering an attractive alternative to competitors’ then more plastic-looking fitness trackers. In the years since, the company has expanded its product line to include a range of connected devices, including also sleep monitors and connected lightbulbs. Today, Misfit is announcing its newest device, an updated, more powerful version of its flagship wearable, the Shine 2.

Read more on TechCrunch

13 Oct


Sportsman Tracker’s Mobile App Helps Hunters Find Their Prey

October 13, 2015 | By |

It’s fall, and to a segment of Michigan’s population, that means one thing: The start of hunting season. A Grand Rapids, MI-based hunting-tech startup, Sportsman Tracker, unveiled a new mobile app late last month at San Francisco’s TechCrunch Disrupt conference in anticipation of the season, and company CEO Jeff Courter says the app’s algorithm is “the most accurate and advanced prediction formula available.”

Read more on Xconomy

22 Sep


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One In Three Farms Is Using FarmLogs To Power Their Yields With Big Data

September 22, 2015 | By | No Comments

The American farm may not be the first spot you’d expect to be disrupted by big data, but today’s farmers are already heavily utilizing new technologies to monitor their crops.

Jesse Vollmar, founder and CEO of FarmLogs, told TechCrunch’s Jon Shieber that his product, which helps farmers track and report metrics like heat accumulation, rainfall and soil composition, is being used on a third of farms across the United States.

Read more on TechCrunch

18 Aug


Algal Scientific selected by Endeavor Detroit

August 18, 2015 | By |

Geoff Horst has been growing his company, Plymouth-based Algal Scientific Corp., since 2009, but it wasn’t until early this month that his business was put under a microscope to see if it qualified to be named an Endeavor Entrepreneur. This means it is poised to receive global services and mentoring to make their fast-growing companies grow faster.

Endeavor is a global nonprofit whose network helps “high-impact entrepreneurs” access capital and connect with resources through mentorship. In turn, the successful entrepreneurs become mentors to other high-growth companies.

Endeavor has U.S. offices in Detroit and Miami and, in May, opened an office in Louisville, Ky. It has support offices in New York and San Francisco.

“Now we’re in a network to reach almost anyone we want,” Horst said. “We have connections to international customers and partners and a local mentor that is specific to our field.

25 Jun


Postmates Raises $80 Million in Push Toward $1 Deliveries

June 25, 2015 | By |

On-demand courier service Postmates has an ambitious goal: $1 deliveries in under an hour.

To help it get there, the San Francisco startup raised $80 million in a round of funding led by Tiger Global Management, said Chief Executive Bastian Lehmann. The investment values the four-year-old company at more than $400 million, he said. Huron River Ventures co-invested in the round.

Postmates, which relies on thousands of couriers to deliver just about anything within a city, is under assault from a wave of startups offering same-day deliveries. To undercut its rivals, Lehmann said the company plans to roll out a new service in August that will charge customers around $1 apiece for deliveries of food and other goods to high-density zip codes at peak times.

10 Jun


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FarmLogs looking for Passionate Product Marketing Manager!

June 10, 2015 | By | No Comments

FarmLogs is seeking an innovative thinker and problem solver who is passionate about developing marketing programs!

Read more on FarmLogs

10 Jun


FarmLogs seeking VP of Engineering

June 10, 2015 | By |

FarmLogs is seeking an experienced software veteran as VP of Engineering to lead platform teams and guide software development!

Read more on FarmLogs

01 Jun


Oil data startup Tachyus fuels up with funding from Founders Fund (and HRV)

June 1, 2015 | By |

No matter how you feel about climate change, the oil industry is becoming more data-driven and efficient thanks to this startup.

Oil isn’t the most popular industry in the Bay Area, admits Dakin Sloss, co-founder and CEO of Tachyus, an 18-month-old Silicon Valley startup that builds data tools for the oil industry. But Sloss — a serial entrepreneur who graduated from Stanford in 2011 — says “if you care about energy, then you should care about oil and gas. There’s a big opportunity for more data-driven efficiency.”

The startup seems to have hit a nerve initially with oil well operators in the U.S. Sloss says that the company’s data models are being used at 6,000 oil wells domestically helping operators increase their oil production by an average of 20 to 30 percent and enabling Tachyus to grow its revenues around 20 percent week over week. Sloss declined to name the company’s oil operator customers.

Sloss tells Fortune that, following this growth, Tachyus has recently closed on a Series A round of $13 million in funding led by the Founders Fund, the venture capital firm created by former PayPal founders including Peter Thiel. Founders Fund has backed startups like SpaceX, Palantir, Airbnb, Facebook, Lyft, Spotify and Yammer. Read more on Fortune

18 May


FarmLogs Is Now Able To Alert Farmers About Crop Threats

May 18, 2015 | By |

Farm management software company FarmLogs is used by over 20% of the farms in the U.S. with over $15 billion in crops under management. Now FarmLogs has launched the only crop health monitoring service in the industry that can pinpoint the exact location in the part of the field that needs attention. If a problem is detected in the field that causes a risk of losing yield during the growing season, FarmLogs users will automatically receive actionable maps.

FarmLogs monitors crop health by utilizing multi-spectral satellite imagery to build performance baselines from over five years of field-specific crop health data. The crop health is tracked throughout the season against the performance baseline to detect subtle cues and stress signals that is otherwise invisible to the human eye. The crop health monitoring imagery utilized by FarmLogs shows information that is actionable and eliminates guesswork so that farmers can fix problems before yield is reduced. Read more on Forbes